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Looking to start or grow a business in the tourism sector? Here are some tools and resources to help! You can also check out our contact list to find a member of our Tourism Development Team for support.

Market Readiness Criteria

Market-Readiness Criteria are developed by the Department of Tourism, Heritage and Culture (THC) to determine if a product is ready for visitation by the consumer. They are used in development of experiences, listings on the Tourism New Brunswick website, and highway signage.

Risk Management

The department of Tourism, Heritage and Culture has worked with Jeff Jackson, Ph. D. to develop risk management plan templates for Tourism Operators in a number of sectors.

External Resources

*Please note that some resources may only be available in English or French.

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