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New Brunswick Tourism Industry Information & Support / Information et soutien à l'industrie touristique du Nouveau-Brunswick

Commercial Signs

General commercial signage primarily refers to Tourist-Oriented Directional (TOD), signage designed to guide travelers to key tourism-related businesses and attractions.

Applications for this signage are initially reviewed and approved by Tourism New Brunswick. The Department of Transportation and Infrastructure handles the application process and oversees its installation.

All organizations applying for TOD signage must meet our Market Readiness Criteria. Please review before submitting an application.

For any questions regarding our signage criteria please contact madeline.lemmon@gnb.ca

GMIST Programs

The Gros Morne Institute for Sustainable Tourism (GMIST) advances the quality and success of tourism operators through an array of training programs developed and offered at the Institute and beyond. 

Take a look at the following programs and professional development opportunities. All programs are open for registration and accepting applications. Note that some courses have limited space.

E-Learning Courses

Like to learn on your own time? Or at your own pace? GMIST has twelve e-courses available in English and French covering a range of topics including: 

  • Tapping into Trends 2025
  • Wellness Tourism: A World of Opportunity
  • Sustainable Tourism: Opportunities and Tactics
  • Identifying your Ideal Guest
  • Designing Memorable Travel
  • Costing and Pricing Visitor Experiences
  • Testing your Visitor Experience
  • Introduction to Packaging Travel
  • Policies: Essential or Optional?
  • Introduction to Sustainable, Regenerative Tourism
  • Creativity is Crushing it!
  • Introduction to Sustainable Development Goals

Tourism HR Canada

Tourism HR Canada is a national organization focused on building a world-class tourism workforce. It supports workforce development to strengthen a competitive, sustainable, and resilient tourism sector across Canada.

Visit their website to explore available programs and professional development opportunities. 

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