Who We Are

The Travel Trade, Media and Partnerships branch drives visitation, awareness, and overnight stays to New Brunswick from longer haul markets by building and strengthening relationships with key travel companies and cultivating connections with travel media to inspire journalists to share compelling stories about New Brunswick, enhancing the province’s visibility in competitive markets.  Additionally, we collaborate with airlines, VIA Rail Canada, and the cruise sector to elevate awareness and support programming that ensures sustained access to New Brunswick. Strategic partnerships at the national level and with pan-Atlantic partners further enhance our ability to leverage resources and maximize impact.   Our success is built on identifying, fostering, and strengthening the right relationships—ensuring New Brunswick remains a sought-after destination.