As leisure travel continues to rebound from the impacts of COVID-19, Tourism New Brunswick is focused on growth and recovery through targeted media campaigns in key consumer markets. Using Environics research and data as a basis for all advertising efforts, a two-tiered approach is applied to marketing and promotion by building awareness and interest in New Brunswick, as well as converting travellers in the consideration phase—both close to home and further afar.
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CURRENT & UPCOMING CAMPAIGNS
Winter Staycation Campaign
The Winter Staycation Campaign calls on residents of New Brunswick, Nova Scotia and Prince Edward Island to choose New Brunswick for their winter playground. With a strong call-to-action that In New Brunswick, we know how to DO winter, the campaign promotes outdoor adventure, distinct food & drink experiences, unique overnight getaways, and regional tourism offerings to Maritimers looking for best-in-class East Coast winter offerings. Running from November 15, 2021 to March 31, 2022, the Winter Staycation Campaign includes digital, search, social media, and print ads, along with influencer coverage.
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Winter Snowmobile Campaign
The Winter Snowmobile Campaign positions New Brunswick as the best snowmobiling destination in Atlantic Canada. Targeting snowmobile enthusiasts in Quebec, Nova Scotia, and New Brunswick, the campaign highlights three unique selling propositions to key target audiences: The Northern Odyssey loop, the new Christmas Mountains region, and the 8,000+ km provincial snowmobile network. With messaging highlighting the comradery and community of the local ‘sledding’ experience, along with the extensive trail system and snowmobile-friendly amenities, the campaign shows snowmobilers that New Brunswick is the best place on the East Coast to make new discoveries with old friends. Running from November 15, 2021 to early April 2022, the campaign includes digital, search, social media, and TV ads, along with earned coverage and TV episodes in key publications and media.
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