COVID-19 (Coronavirus) Tourism Updates and Resources

Last updated: March 2, 2021

The Public Health Agency of Canada is leading national efforts to contain the outbreak of COVID-19 (coronavirus) and working with the World Health Organization and other international partners. The Public Health Agency of New Brunswick is closely monitoring the spread of COVID-19 in the province.

This is a rapidly evolving situation and updated information and guidance will be provided on the Public Health Agency of New Brunswick’s web site as it becomes available.

We are in close communication with Destination Canada, our in-market representatives, and industry partners to ensure a coordinated response to tourism impacts. We will follow the lead of public health experts and are prepared to adjust our marketing strategies and programming as required.

Our partners at the Tourism Industry Association of New Brunswick (TIANB) have established a support line (phone and/or video) for tourism operators and staff during the COVID-19 crisis. Their bilingual team will help you understand the federal and provincial programs available to you and what you qualify for. The support also includes understanding the application process as well what you will need to apply. Please call 1-833-50TIANB (1-833-508-4262) between 8:30 am and 6 pm Monday through Friday. 

We are committed to keeping our tourism industry updated via this page as new information becomes available.

RESOURCES – health

Public Health Agency of New Brunswick

Public Health Agency of Canada

Protect Yourself and Others from Getting Sick (Poster)

Mental Health and Coping During COVID-19


State of Tourism in New Brunswick – dashboard

Coronavirus Guidance for New Brunswick Hotels

Destination Canada

Tourism Industry Association of New Brunswick – Tourism Strong New Brunswick

Tourism Industry Association of Canada

Forward Together: A Strategic Recovery Plan for the Indigenous Tourism Industry in Canada 2020-24 (Indigenous Tourism Association of Canada)

Tourism HR Canada

Parks Canada

RESOURCES – business

COVID-19 Operational Plan for Workplaces – template

Opportunities NB – COVID-19 Programs and Support for Businesses

New Brunswick’s COVID-19 Guidance for Businesses

Canada’s COVID-19 Economic Response Plan

Resources for Canadian Businesses: COVID-19

Regional Relief and Recovery Fund – Atlantic Canada Opportunities Agency

Museums Assistance Program – Canadian Heritage

Business Development Bank of Canada

COVID-19 Development Stimulus Fund (Indigenous Tourism Association of Canada)

Canadian Federation of Independent Business – COVID-19 Relief Measures for New Brunswick Business

The Conference Board of Canada

RESOURCES – Not-for-profits

Community Investment Fund – COVID-19 Relief

Tourism Industry Contact Info

If you have any questions, contact Alison Aiton, Industry Relations lead at 506-238-4887 or by e-mail