On July 15th, the Province of New Brunswick announced an important program to help our tourism industry recover from the impacts of the COVID-19 pandemic. The Explore NB Incentive Program was created to encourage New Brunswickers to get out and enjoy a summer staycation here in our province.

Here’s how the program works:

From July 15th– September 30th, permanent New Brunswick residents can receive a rebate equal to 20% of eligible expenses when they choose to go on vacation inside the province.  To qualify, residents must have at least one paid overnight stay.  Eligible costs fall into four categories:

•             Accommodations (hotels, motels, inns, B&Bs and campsites);

•             Food and drinks (restaurants, food trucks, etc.)

•             Activities (entries to attractions, art galleries and outdoors adventure, etc.);

•             Travel (vehicle rentals, ferries and parking)

As industry members, this is also a great opportunity to use in your own marketing and upselling efforts and ultimately increase visitor traffic. For example, share this information with any New Brunswick residents you’re engaging with, and share it on your social channels and website. We’ve created a promotional poster that you can download and post in a prominent place in your business.

For more details on the program, visit our corporate site, www.gnb.ca/tourism.