INSPIRE 2 – Agenda

Tuesday, March 24

10:30 am:  Welcome and Introductions

11:00 am:  Prizm

Presenter:  Emilie Comeau-Sinclair, Senior Manager of Planning and Market Development (Data Queen!)

Prizm connects data to a postal code level resulting in additional details on our visitors and enabling the Department to focus efforts.

ACTION REQUIRED:  Submit your postal codes
If you are interested in a comprehensive snapshot of your customers and you have a minimum of 600 postal codes in your customer database (concurrent from the last 5 years), please send them to via Excel doc.   If combining multiple years to get to at least 600, please include a “year” column.   If seasonality is of interest, please include a “month” column.

Our departmental researcher will run a Prizm analysis specific to your company.  In respecting the Privacy Act, please ensure that you are only providing us with Postal Codes (no additional information on your guests).

12:00 pm:  International Visitor / Travel Trade (working lunch)

Presenter:  Cindy Creamer-Rouse, Director, Trade Sales and Partnerships

Find out the answers to such questions as: What is Travel Trade? Why work with Travel Trade? Is Travel Trade for you? Am I ready for the international market? How can Travel Trade help my business? How will Travel Trade change how I do business?

1:00 pm:  Tourism New Brunswick’s Brand

Presenter:  Katie Kohler, Manager of Brand & Advertising

The Department of Tourism, Heritage & Culture is launching a new generational tourism brand in 2020. Learn about the brand evolution from Katie Kohler, Manager of Brand & Advertising, and discover how it directly relates to your business and Inspire journey for the next year and beyond.

1:30 pm:  Piloting Your New Experience

A run-through of all the elements:  who should you invite, should you charge a fee, etc.

3:00 pm:  Learn from our Alumni – Inspire Insights

Business, like anything else in life, is dependent on the relationships we grow and nurture over time.  The Inspire program is designed to build on each of your collective talents to assist and inspire each other over the course of the program.  The Inspire program is contingent on everyone supporting each member of the group so we succeed individually and collectively.

5:30 pm:  An evening culinary experience at Mactaquac Provincial Park (7 kms from the Resort – transportation will be provided)

Overnight:  Riverside Resort

Wednesday, March 25 – 8:30 am to 3 pm

Special presentation:  To help bring your stories to life, a special workshop on Story-Telling and Interpretation by Don Enright, Interpretive Planner and Visitor Experience Advisor. (

Don Enright has been an interpretation and visitor experience professional for 37 years. He is a two-time gold medal winner from Interpretation Canada for solo interpretive programming in Kananaskis Country, Alberta. As a Parks Canada employee, Don is a three-time winner of the prestigious CEO award for the Cave and Basin Redevelopment, the National Historic Recognition Project, and the Calgary Zoo Partnership Program. Don completed the Certified Interpretative Planner course (NAI) in 2019. Don is on the board of directors of the National Association for Interpretation and the Mayne Island Conservancy and is on the evaluation jury of the Interpretation Canada Awards of Excellence program.