Applications for the NB THC 2026/27 Advertising Co-Investment Program are currently open until November 26, 2025.
Program Details
The Department of Tourism, Heritage and Culture (THC) is pleased to offer the 2026/27 Consumer Advertising Co-Investment Program. This program is available to the 12 Regional Service Commissions (RSC)'s Regional Destination Marketing Organizations (RDMO) (or the DMO designated to market the region*). Approved partners will have the opportunity to co-invest in select Tourism New Brunswick consumer advertising campaigns in primary Canadian and U.S. markets.
*The Department will co-invest with one tourism partner per region. Regions are defined as per the boundaries of New Brunswick’s 12 Regional Service Commissions.
Successful applicants can choose between different investment levels, in five campaigns. The maximum total investment permitted is $150,000. The total investment may be divided between two campaigns. Investment levels will be matched in full by the Department.
Program Benefits
Alignment with Tourism, Heritage and Culture activity – Each partner will have a direct line into the activity of THC resulting in a stronger alignment of media channels, key performance indicators, and audiences.
Expertise – Each partner will have the opportunity to tap into the market expertise of THC and its marketing Agency of Record.
Buying Power – Each partner will benefit from the buying power of the umbrella THC advertising campaign, resulting in added value and savings.
Audience Sharing – Each partner will benefit from audiences that THC has already qualified, resulting in stronger performance and more efficiency of dollars spent.
Investment Matching – The opportunity to leverage co-investment funding for greater media impact in aligned markets of focus.
Program Requirements
Prospective partners must have:
A tourism-specific website and social media channels available in the language of the co-investment target market(s).
Google Analytics (GA4) set up on your tourism website. This is used for reporting purposes.
Meta Business Manager set up for your tourism social media channels.
High quality assets (image/video) to utilize in campaign activity.
For any further information, contact Kyle Copp, Manager of Advertising and Technology, at Kyle.Copp@gnb.ca.