The Department of Tourism, Heritage, and Culture executes several paid media advertising campaigns under the provincial brand platform "Explore NB". These campaigns encourage travel to and within New Brunswick by promoting the natural wonders, vibrant communities, and authentic cultures. Tourism is a major economic driver for New Brunswick and advertising campaigns inspire audiences to spend their vacation time, and money in our communities and with our businesses. In 2025, Advertising Campaigns executed by the Strategic Marketing branch generated 768 million impressions, 43 million video views, 14 million clicks and won eight industry awards.
See below information about some of our annual advertising campaigns:
Get a Sense of New Brunswick Summer Campaign
The Get a Sense of New Brunswick campaign promotes New Brunswick as a summer destination to Ontario, Quebec, and New England. The campaign focuses on coastal offerings, vibrant communities, and both Maritime and Acadian Culture. With compelling video and imagery from around the province, the campaign utilizes a mix of television and other high impact tactics with traditional advertising channels such as social media, google, influencer, radio & audio ads. Audiences will have the opportunity to explore content from around the entire province at TourismNewBrunswick.ca, and across regional tourism websites.
Maritimes Travel Campaign
The Get a Sense of New Brunswick Maritimes campaign promotes New Brunswick as a compelling destination to Nova Scotia. This campaign promotes select festivals and events that take place around the entire province including music, food, dance, cultural pride and mountain biking festivals. This campaign aims to inspire travelers to explore the beautiful province of New Brunswick and its many unique offerings. Marketing material is promoted through digital and traditional channels. More information on New Brunswick’s must-sees can be found by audiences on our website at TourismNewBrunswick.ca/signature-festivals and across partner websites.
Fish and Hunt Campaign
The Get a Sense of New Brunswick Fish and Hunt campaign promotes New Brunswick as a multi-season destination to Ontario, Quebec, New England, Nova Scotia, and Prince Edward Island. The campaign focuses on promoting the province as a top-tier angling and hunting experience—with exclusive game opportunities that only New Brunswick can offer. Captivating imagery and video from across the entire province are used to inspire audiences. Harnessing traditional and digital marketing tactics such as print, TV, META, Reddit, and Google, allows us to leverage a multi-faceted marketing approach. Audiences can dive deeper into key hunting destinations from around the province at https://tourismnewbrunswick.ca/hunting and world-class fishing destinations at https://tourismnewbrunswick.ca/fishing, in addition to regional tourism websites.
